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  1. Global image for co-operative movement set to take shape
    A co-operative design practice is set to build on the momentum of the International Year of Co-operatives by creating a global visual identity for the co-operative brand.

    Source: ICA

    A co-operative design practice is set to build on the momentum of the International Year of Co-operatives by creating a global visual identity for the co-operative brand.

    Driven by the International Co-operative Alliance, the new brand will include a logo to be known as the “co-operative marque”, a strapline and imagery. The identity will be something that all co-operatives can align with and which will differentiate them from other forms of business.   

    The ICA Board has already agreed to continue to use the UN’s IYC tagline “Co-operative Enterprises Build a Better World” as the strapline for the new global co-operative brand. Co-operatives will be encouraged to adopt the new brand and some may consider becoming fully-fledged sub-brands of the new identity.

    At its meeting in Moscow on 26 March, the ICA’s Board gave approval for the ICA and its regional offices and sectoral organisations to become sub-brands of the new visual identity, which will be created by British co-operative design agency Calverts.

    Calverts, based in east London and founded as a worker co-operative in 1977, will be leading on the project. The design practice has delivered identities or brand communications, as the first or second line agency, for organisations as diverse as UNICEF, Landmine Action, Société Générale and Muji.

    Further research and support will be provided by the Barcelona- and Buenos Aires-based Guerrini Island Design, which has 20 years of experience in international image research.

    Sion Whellens, project director of Calverts, said: “For Calverts, this is a great honour, great challenge and great opportunity. The brief places the development of a new global identity marque and key message — ‘Co-operative Enterprises Build a Better World’ — at the top of the brand message tree.  And a new identity for the ICA and its subsidiary brands will flow from it and will also allow other co-operatives to use the brand. This presents special challenges, but we believe this is the appropriate architecture for a diverse social and business movement and its international apex body."

    The aim is for the image to become the new co-operative visual identity, which will be an open and transparent process to allow all co-operatives to take part. It is anticipated that the final visual identity will be approved by the ICA Board at its June meeting.  

    To achieve this, the ICA will work in an open way, developing online channels and using the opportunity of existing meetings, to engage members across different geographic and cultural settings. The ICA will also work with a number of partners in testing the brand, with a formal launch at the ICA Global Conference and General Assembly in Cape Town in November.

    Charles Gould, Director-General of the ICA, said: “The emblem will be used to provide a ‘unity of purpose’ for the global co-operative movement and will be capable of almost unlimited application – contemporary and business-like and fit for cross-border use.  Widespread alignment of the visual identity by the global co-operative community would be actively encouraged in the same way as the IYC logo and tagline were promoted and subsequently adopted.  

    “Very soon co-operatives will be receiving a personal invitation to be part of the research which will underpin the development of the new brand. The ICA and Calverts looks forward to working with the global co-operative movement on this exciting project.”

    • Those co-operatives who are either members of the ICA or the eDigest mailing list will receive an invitation to take part in the research in early April. A toolkit is being developed to allow other co-operatives to encourage their members to take part in the process. For more information, visit: ica.coop/en/blueprint-themes/identity

     

  2. Global Co-operative Brand Survey
    22 April 2013
    ICA would like your help in realising the ICA's Blueprint for a Co-operative Decade by participating in a short survey on key messages and a visual identity for the global co-operative movement. The ICA Board has decided that there was such strong acceptance of the logo for the International Year of Co-operatives that we should develop a subsequent image for co-operatives around the world to use at least through the Co-operative Decade.

    Dear Co-operator

    Your views count: Global Co-operative Image

    We'd like your help in realising the ICA's Blueprint for a Co-operative Decade by participating in a short survey on key messages and a visual identity for the global co-operative movement. The ICA Board has decided that there was such strong acceptance of the logo for the International Year of Co-operatives that we should develop a subsequent image for co-operatives around the world to use at least through the Co-operative Decade.

    Our survey has been designed to capture the thoughts and feelings of co-operators all over the world about the most important attributes of co-operation. Your answers will help to test our ideas about the best way to unite co-operatives around common messages and a new global logo, a 'co-operative marque'.

    The survey should take no more than 10 minutes of your time. You can give us your valuable input here.

    We're keen to get the widest possible participation by engaging co-operators from all around the world, representing every economic sector from grass roots members to co-operative leaders. Please feel free to send this questionnaire on to your colleagues.

    The survey will close on 9th May 2013.

    Thank you for participating!

    Intro signature

    Charles Gould
    Director-General, ICA

    Share our survey

  3. Carbon income initiative
    1 April 2013
    A new approach to landholder-driven carbon-based income is on the table: the Australian Carbon Co-operative. The initiative of ecologist Johannes Bauer, the co-operative takes a fresh approach to generating carbon from private land, and also to the way landholders profit from carbon.

    25 March 2013 | The Land

    A new approach to landholder-driven carbon-based income is on the table: the Australian Carbon Co-operative.

    The initiative of ecologist Johannes Bauer, the co-operative takes a fresh approach to generating carbon from private land, and also to the way landholders profit from carbon.

    Read full article

  4. Sun powers workers co-op
    22 April 2013
    Australia's first worker-owned green manufacturing plant celebrated the installation of its first solar hot water system and held a press conference on Monday, 22 April at Kildonan Uniting Care in Coburg Victoria, to discuss this progressive approach to jobs saving and building the new generation of green technologies manufacturing.

    Australia's first worker-owned green manufacturing plant celebrated the installation of its first solar hot water system and held a press conference on Monday, 22 April at Kildonan Uniting Care in Coburg Victoria, to discuss this progressive approach to jobs saving and building the new generation of green technologies manufacturing.

    Earthworker Solar

    Representatives of Earthworker, business partners and trade union officials including Ged Kearney, ACTU president were onsite to witness the unveiling of the solar system on the roof of the Uniting Church facility.

    Why are employee-owned businesses better?

    Employee-owned firms are more productive and their employees are better off:*

    • Firms that are owned by their employees or where they have a stake in the business through a share ownership plan are 4-5% more productive than comparable companies
    • They are also 25% more likely to survive than comparable companies and the employees are four times less likely to get laid off in a downturn
    • 98% of co-operatives are still trading after their first three years compared to 65% of all business
    • Over a 25% year period employee owned companies have 25% higher job growth
    • Employees at employee-owned firms receive 5-15% more in wages
    • Employee owned businesses do not close for reason of moving to another country

    High profile examples of employee-owned firms:

    Australian example of a manufacturing firm where jobs were saved because the plant was transferred to employee ownership rather than closing:

    *Sources

     

  5. New co-ops provide exciting prospects
    17 April 2013
    The formation of three new co-operatives suggests the renaissance of the co-operative is here.

    The formation of three new co-operatives suggests the renaissance of the co-operative is here.

    Buy Local, Buy Co-op - The Co-operative Food Group

    Built on the theme, ‘Buy Local, Buy Co-op,’ The Co-operative Food Group (TCFG) recently formed as a wholesale co-operative to give more buying opportunities to the independent sector.

    Beginning as a simple idea in 2009, the co-op now boasts 21 members, owning 43 stores and supported by at least 30 retail suppliers, with more looking to join. The co-op looks to turnover in excess of $3 million in its first year of trading.

    Members have access to better margins from their buys through the co-operative and participate in a loyalty rebate that returns the co-ops profitability to its members.

    The co-op believes it will have at least 50 members within three years of starting, mainly supermarkets, convenience stores and specialty food businesses including fruit and vegetable stores.

    Secretary, Richard O’Leary, also CEO of Macleay Regional Co-operative, said, “From a good idea, the business is being grown by passionate managers and a loyal membership. We will build our business on the theme “Buy Local, Buy Co-op.’

    Australian Carbon Co-operative

    The Australian Carbon Co-operative (ACC) has had its application for co-operative status accepted, after almost two years in formation. They are Australia’s first co-operative specialising in ecosystem based carbon sequestration through forestry and natural regeneration of marginal agricultural land.

    ACC Chairperson, Johannes Bauer, on the process of formation, said:

    “At ACC we have tried to apply the co-operative model to ecosystem based carbon sequestration for Australian farmers but not restricted to those. We have worked to get the framework and obligations right, for almost two years now, because we are convinced that nothing less will do. And we are in full agreement that only the co-operative business model will ensure that this new landuse, which after all we expect will save us from a changing climate will do what it is supposed to do and not turn the whole process into a speculative business bonanza we CANNOT afford any longer.”

    This method of carbon sequestration through land renewal can offset carbon emissions by up to six tonnes of carbon per year per hectare, depending on location. ACC aims to act as an aggregator of individual landholders’ project areas to develop economies of scale to market the accrued carbon credits to the broader community.

    ACC will provide landholders with expertise required to make use of the carbon market. Important to note is that the market for carbon credits is not dependant on the Australian government policy, as there is an established world market seeking carbon credits.

    Earthworker Co-operative

    The first installation of a Eureka's Future Workers Cooperative solar hot water system is occurring now at a Coburg Uniting Church facility, community organisation Kildonan, 512 Sydney Rd Coburg, Victoria. Earthworker will hold a press conference to mark the milestone onsite, on Monday, 22 April at 10am. The press conference will be attended by ACTU President, Ged Kearney.

Global News Hub

global news hub icaThe Global News Hub has been created by the Co-operative Press Ltd with the help of the Inter Press Service News Agency (IPS News). The web site hosts text, pictures and video content. You can also subscribe to a mailing list.. [ more detail ]

Co-operative College

collegelogoThe UK Co-operative College is dedicated to the promotion of co-operative values, ideas and principles. It was established in 1919. In the UK the Co-operative College is developing new models to run schools as co-operatives.  [ more detail ]

IYC Australia 2012

iyc-logo australia_hyphenVisit the Australian  International Year of Co-operatives 2012 web site - established by the Australian IYC 2012 National Steering Committee. Visit the site for Australian activities and resources for the International Year of Co-operatives in Australia.  [ more detail ]