Latest News

Social Enterprise Capitalism

2015-05-28 05:04:47



2014-12-10 01:05:22

Australia's Top Co-operatives

Australia's Top Co-operatives

2014-12-04 02:41:28

Co-operatives and Employment

2014-11-02 02:37:29

Agricultural Green Paper

2014-10-20 07:16:26

Other Stories

IYC Conference - Mapping

2012-10-26 22:02:32

Baker Co-operative

Baker Co-operative

2012-01-01 07:28:29

IYC Conference - Co-op Leadership Awards

IYC Conference - Co-op Leadership Awards

2012-10-26 21:02:35

Co-operative Democracy

Co-operative Democracy

2011-10-02 13:21:04

Promoting Co-operatives

Promoting Co-operatives

2014-12-30 10:11:12

Co-op College Down Under in 2011

2011-09-08 01:03:30

"Co-operative business is not business...

2012-02-15 05:47:09

IYC Conference  - Membership Loyalty

IYC Conference - Membership Loyalty

2012-10-26 13:13:26

Who's Online

We have 6 guests and no members online

Co-op Perception - IPSOS

IPSOS 002This is a study of communications and co-operatives undertaken by Ipsos Marketing and UQAM.

A qualitative research methodology was undertaken and ten focus groups were organized across five cities - Quebec, Manchester, Paris, Buenos Aires and Tokyo. Overall, 81 individuals took part between the ages of 25 and 64 years with 50% men and 50% women. All participants were able to name at least one co-operative in their city. Participants included members and non-members of co-operatives.

The most consistent perception across all market was that cooperatives exist for a higher purpose than simply maximizing profits. As a result, it is very difficult for people to conceptualize or even to believe, that a company can stand for democracy, community involvement, and sharing of profits, and yet still manage to become a multi-­‐billion dollar organiza8on with thousands of members.

From the non-­‐members’ point of view, if a coopera8ve has achieved this level of success, it must have sacrificed its supposed principles in the pursuit of profit. In other words, an organizaon cannot do “the right thing” and still have enough money ever to become as successful as those who only focused on profits from the beginning. This too-­‐good-­‐to-­‐be-­‐true perception affects the level of credibility that large, profitable cooperatives have, and opens them up to skepticism and criticism about no longer being “true” cooperatives.

Compounding this perception is the fact that many participants feel as though they do not
hear about cooperatives (either in the media or in their social circles), which they assume they would do if
the cooperatives were in fact making all of these improvements in communies. As such, to not hear about
cooperatives’ community initiatives leads many to assume that there are none. While regular corporaons
unapologetically exist to maximize profits, cooperatives have set a higher expectation, and as such, their
community involvement needs to be communicated very strongly.

Ipsos Marketing and UQAM The Co-operative Movement A global research study on perceptions towards co-operatives, 2012

Global News Hub

global news hub icaThe Global News Hub has been created by the Co-operative Press Ltd with the help of the Inter Press Service News Agency (IPS News). The web site hosts text, pictures and video content. You can also subscribe to a mailing list.. [ more detail ]

Co-operative College

collegelogoThe UK Co-operative College is dedicated to the promotion of co-operative values, ideas and principles. It was established in 1919. In the UK the Co-operative College is developing new models to run schools as co-operatives.  [ more detail ]

IYC Australia 2012

iyc-logo australia_hyphenVisit the Australian  International Year of Co-operatives 2012 web site - established by the Australian IYC 2012 National Steering Committee. Visit the site for Australian activities and resources for the International Year of Co-operatives in Australia.  [ more detail ]